Who We Are
Robot Mowers Direct (a trading name of Ron Smith and Co Ltd.) (‘we’ or ‘us’ or ‘our’) gather and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection regulation and law (GDPR May 2018). This policy provides you with the necessary information regarding your rights and obligations, and explains how, why and when we collect and process your personal data.
Information That We Collect
We process your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than already specified in this policy. We will never provide your personal data to a third party for marketing purposes.
This policy does not cover the data collection practices of any third party, including any third-party operators of web pages to which the Site links such as machinery partners.
If you access these links will cause you to leave our website and may result in the collection or sharing of information about you by a third-party (also see Cookies policy).
The personal data that we collect may include:
- Date of Birth
- National Insurance Number
- Home Address
- Personal Email
- Business Email
- Home Telephone Number
- Work Telephone Number
- Mobile Telephone Number
- Financial Information including credit card information
We collect information in the following ways:
- Contact made by you via post, email or telephone where you provide any personal data
- Place an order for products or services on our website telephone or face to face
- Complete online contact form
- Completion of surveys
- Enter a competition online or in store
- When you apply for a job
How We Use Your Personal Data (Legal Basis for Processing)
We take your privacy very seriously and will never disclose, share or sell your data without your consent, unless required to do so by law. We only retain your data for as long as is necessary and for the purposes specified in this notice. We may use your data:
- To personalise your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To allow us to better serve you in responding to your customer service requests.
- To quickly process your transactions.
- To administer a contest, promotion, survey or other site feature.
- To request feedback from you on our services and products
Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw consent at any time.
You have the right to access any personal information that we process about you and to request information about:
- What personal data we hold about you
- The purposes of the processing
- The categories of personal data concerned
- The recipients to whom the personal data has/will be disclosed
- How long we intend to store your personal data for
- If we did not collect the data directly from you, information about the source
If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to update/correct it as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.
Sharing and Disclosing Your Personal Information
We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or to facilitate the processing of orders, requesting quotations and arranging deliveries or where there is a legal or contractual requirement. We use third-parties to provide the services and business functions below, however all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.
The types of third parties may include but is not limited to credit card processing, Telecoms, IT Services, Banking Services, warranty and servicing.
We work with the review and feedback website, Trustpilot, in order to collect customer feedback and improve our service. For this, we share customer and order information with them.
- We retain control over the data provided and the purposes for which it is processed. We authorise Trustpilot to process the data provided only for the purpose of sending out the specified review invitation emails and nothing else.
- Trustpilot will delete the data within a maximum of 30 days after the invitation email has been sent. Trustpilot will not and does not have the authority to use the data for any other purposes, and will never pass it on to any third parties.
- You must agree to share your email address with Trustpilot for the review to be activated on our company profile. This is stated clearly on the review platform. When you submit your review, Trustpilot registers your email address, but this is based on your consent and never happens automatically.
- You are able to unsubscribe from all Trustpilot emails by clicking the link at the bottom of their invitation emails.
- By ordering with us and confirming you have read these terms and conditions, you agree for us to share this data with Trustpilot and to receiving a review invitation email.
We take your privacy seriously and we take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including regular cyber security reviews as part of our wider IT Governance Policy. Our security measures include firewalls, anti-virus software, encryption of data in transit, password protection and role based access.
We use reasonable security measures to help protect against the loss, misuse and alteration of the Personal Information under our control. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.
Please also be aware that we may use third-party cloud service providers that provide hosting, data storage and other services pursuant to standard terms and conditions that may be non-negotiable; these service providers have informed us or the general public that they apply security measures they consider adequate for the protection of information within their system, or they have a general reputation for applying such measures.
However, we will not be liable (to the fullest extent permitted by law) for any damages that may result from the misuse of any information, including Personal Information, by these companies.
Consequences of Not Providing Your Data
You are not obligated to provide your personal information to us, however, as this information is required for us to provide you with our services, we will not be able to offer some/all of our services without it.
How Long We Keep Your Data
We only ever retain personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your buying information (invoices), basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.
Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.
Promotions & Offers
Occasionally, we would like to contact you with details of specific products, offers, services, competitions, newsletters, promotions that we provide. If you consent to us using your contact details for these purposes, you have the right to modify or withdraw your consent at any time by using the opt-out/subscribe options, changing the settings in the "My Account" section of the website, or by contacting us directly.
The Company may operates a CCTV surveillance system (“the system”) at its premises, with Images being monitored and recorded centrally. The system is owned and managed by the Company.
The purpose for processing personal data through use of the system is crime prevention and/or our employee’s safety/security. This is further defined as: CCTV is used for maintaining public safety, the security of property and premises and for preventing and investigating crime, it may also be used to monitor staff when carrying out work duties.
For these reasons the information processed may include visual images, personal appearance and behaviours. This information may be about staff, customers and suppliers (or their agents), offenders and suspected offenders and those inside, entering or in the immediate vicinity of the area under surveillance.
Where necessary or required this information is shared with the data subjects themselves, employees and agents, services providers, police forces, court or tribunal, security organisations and persons making an enquiry.
Lodging A Complaint
We only process your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information please contact the Managing Director, alternatively you have the right to lodge a complaint with the supervisory authority.
Information Commissioners Office
0303 1231113 (local rate)
01625 545745 (national rate)
We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
Non-registered visitors of the site are sent anonymous cookies to keep track of their browsing patterns and build up a demographic profile. In addition, any visitor who has clicked on a Robot Mowers Direct advertisement on another site that links to our website will be sent a semi-persistent (e.g. two weeks lifetime) anonymous cookie that will allow us to analyse advertising effectiveness and manage our relationship with affiliate sites.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. If you want to know how to do this, please look at the help menu on your browser. Whilst you do not need to allow your browser to accept cookies in order to browse much of our web site or to access many of our services, you must have cookies enabled if you wish to shop online at any of our stores or access any areas reserved for registered users.